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Mike Smith
April 11, 2023
As I’ve written before, humans have a bias towards the status quo. Stability is important to us as a species. We create systems of government, laws, finance, and social hierarchies to preserve how things are done. And generally, these norms help us to feel more at ease and able to access the world. It puts us on surer footing.
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PPAI's new Double Materiality Assessment nails the diagnosis: environmental responsibility and product lifecycle make up 71% of the industry's material issues, and the compliance burden keeps cascading down to small and mid-size distributors. What it doesn't offer is a next step. Here's what I'd add, from shared data infrastructure to why sales staff often can't back up the claims they're making.
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A simple explanation of the emissions categories businesses are increasingly being asked to understand.
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