Our Story
Why we care so much about planting trees
As a child, Co-Founder and CEO Mike Smith witnessed forests burn down right in his backyard, and remembers everyone telling him, “The trees will grow back.” Upon visiting his childhood hometown 20 years later, he found that sadly, they still hadn’t grown back. He knew he had to take action - this became the impetus for the single largest reforestation project in the U.S., the Collins-Modoc Project.
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